Executive Team

Paul Fu, B.Sc. Pharm. – President

Paul Fu was the CEO of Asenda Pharmaceutical Supplies Ltd. (“Asenda”), a wholesaling company in Richmond which specialized in the distribution of prescription and non-prescription drugs, narcotic and controlled substances, home health care goods and pharmaceutical supplies. Paul built Asenda in 1998 from the ground up and was responsible for aspects of its operations, from managing customer relations, developing marketing strategies, warehouse operations and overseeing customer services. Under Paul’s direction, Asenda reached annual sales of $230 million in 2006 and achieved turnover rates of 20.3 and 12.1 for receivables and inventories respectively. On March 20, 2006, Asenda sold its operations to the AmeriSourceBergen Corporation, one of the world’s largest pharmaceutical service companies.

Ruby Hari – VP Business Development

Ruby Hari is an accomplished leader, manager and innovator experienced in developing niche areas as well as implementing several key initiatives using education as a conduit for outreach programs. With 20 years of industry experience, she has established a strong track record in pharmacy sales at all levels of engagement including generic and brand name products through her participation as the former Vice President of Business Development at a major retail pharmacy chain in B.C.

Ruby was the Strategic Account Executive with Asenda responsible for key account development in Western Canada. Her experience has cultivated a critical advantage for soliciting existing clients as well as gaining new businesses.

Andrew Yu, M.Sc. – VP Operations / Corporate Strategy

Andrew graduated from Liverpool John Moores University in England with a Master degree in computing and information system in 2001 and joined Asenda Pharmaceutical Supplies Ltd. in the same year. He is extremely experienced in statistics analysis, business analysis and decision support. Andrew has been in the pharmaceutical industry for over 17 years. Currently, he is overseeing operations in both BC and AB depots, including warehouse and logistic management, customer services and IT. He also oversees the corporate equity and is involved in corporation strategies.